Necessity of the Presence of Businesses Online

Part 1

The Internet revolution has given the domain of communications an altogether different perspective. The revolution can certainly be called the most important invention of the twentieth century and the one that dictates the contours as well as the framework of our modern world. The Internet has made a profound impact on almost all spheres of our lives, be it in education, health, media, communications, entertainment, publishing, technology, government, utilities, or business and commerce. In fact, the Internet savvy generation of today finds it incredible how the world existed without the presence of this all encompassing network. The broad phalanx of Internet comprises of domains such as the front end (suite of software), the intermediate communications architecture and the backend (servers). The beauty of the Internet lies in the fact that users (typically laymen) do not have to worry about how the intermediate architecture or the backend functions as long as the front end software provides easier functionality and usability.

Websites are the gateway to this humongous worldwide network that allows users to communicate with each other across the world. Websites can either be accessed one way or both ways. These are typically a string of HTML pages where the content is written in any of the computer languages such as .NET, Java, Perl, PHP and others. Websites are known by their domain names (as per the guidelines laid down by Domain Name System or DNS) such as .com, .edu, .net, .org, and .gov etc. These can be accessed on the Internet or a secured private LAN network aka intranet by using the Internet Protocol (IP) or the Uniform Resource Locater (URL). Websites, either made by any web design company in India or elsewhere, are hosted on computers known as servers that can be accessed through desktop computers, laptops, etc..

Websites can be categorised into two distinct forms: static and dynamic.

Static Websites

These string of HTML pages possesses contents that remain static in nature for a considerable period of time, although can be updated once in a while as well. Typical examples can be the websites of companies that display marketing information such as product brochures. The content of such websites can contain plain text, graphics or multimedia such as audio, video or animation. These websites can be created by using software like Web Press, Notepad, Microsoft Frontpage, Adobe Dreamweaver, etc.

Dynamic Websites

These websites can alter contents on their own that is, automatically. These sites can be created by any web design company in India or elsewhere by using server scripted software systems such as CGI, Java Servlets, JSP, ASP, and ColdFusion apart from using programming languages such as PHP, Perl, Python and Ruby. Typical dynamic websites can have features such as E-Commerce content management, discussion and bulletin boards etc. These sites are more functional and collaborative albeit slow to access and costly to upload.

Part 2

As the world of business goes digital the necessity for companies to register their presence on the Internet has gone a few notches higher. The first step towards registering that presence is the creation of a website that reflects a company’s ethos, vision, and goals, besides products and services. However, just having a website is not enough for there are scores of companies operating in every possible domain that have websites for all to see. Companies or institutions with a presence on the Internet can be categorised into two specific areas – traditional and web based. The former refers to companies that do not look for online customers as a prerequisite to maintain their competitive edge. These companies or institutions such as in the government, health or education segments just want a presence on the Internet for the following reasons:

Web based companies like any web design company in India on the other hand are in a different league altogether. Registering a presence on the Internet is not a luxury for them but the sine-qua-non for their survival. These companies offer product and services to online customers only. Additionally, they face the problem of being relevant and invisible on the Internet. This is due to the fact that there are billions of websites that clutter the Internet, and to make one’s presence felt amidst this clutter requires better ways and means – better designed sites and use of SEO.

The few advantages a better designed website can command:

Brand Equity: The website is the virtual identity of a company on the Internet, and reflects its ethos and identity. If the website suffers from quality deficit such as a poor interface design, incomplete or incorrect content, difficult to navigate, latency issue, and lack of security especially for ecommerce sites, customers will think twice before visiting the site. On the other hand, if the website, possibly built by a web design company in India, does not suffer from such inadequacies, more customer traffic would lead to a better brand equity.

Brand Equity: The website is the virtual identity of a company on the Internet, and reflects its ethos and identity. If the website suffers from quality deficit such as a poor interface design, incomplete or incorrect content, difficult to navigate, latency issue, and lack of security especially for ecommerce sites, customers will think twice before visiting the site. On the other hand, if the website, possibly built by a web design company in India, does not suffer from such inadequacies, more customer traffic would lead to a better brand equity.

Increased customer traffic: As there are a plethora of websites in every possible domain, customers visiting them are not devoid of options. Given this problem of plenty, a better designed website always stands a good stead of attracting eyeballs. And should the better designed website not suffer from latency, poor navigation or incorrect content, the possibility of customers staying on the website is very high indeed.

Impact on ROI: The investments made on building and maintaining a website can be recovered only if sustained customer traffic is ensured. And a better designed website can go a long way in sustaining the customer traffic leading to better sales prospects and profits.

Part 3

The other factor that leads to better customer traffic for a website apart from possessing a better design is search engine optimization. This process helps a website to feature high on the list of ‘searched websites’ by customers. This is very important as the Internet is home to a sea of websites where searching for a particular content would depend on how the search engine presents the same. Thus, if a website appears high on the search ranking list the chances of customers visiting the same are very high. On the other hand, even if a website is designed properly, say by any web design company in India or elsewhere, if it has not gone through the rigmarole of a search engine optimization process, it will simply stay put in some obscure server without attracting eyeballs.

How a web design company in India can be of help

Availability of trained manpower: As an established software power India is home to many reputed companies that have proved their mettle in developing customised and quality software solutions for the global clientele, especially those featuring in the Fortune 500 list. And with numerous engineering colleges and universities churning out trained manpower in the domain of computer science, the pool of trained manpower is inexhaustible. This manpower is well versed in the latest developments in the field of web designing.

Competitive edge: As the Internet has made the world an equivalent of a global village, any company worth its salt from around the world can access any web design company in India to build websites. While doing so, the company can save precious investment amount as the job can be carried out at a fraction of cost when compared to web design companies elsewhere. Importantly, the savings in costs do not face the constraints of quality and time.

Backup support: Mere building of a website is not enough, for maintaining the same after taking into account customer feedback is essential as well. This is more than true for interactive websites such as those related to E-commerce companies. As security has become a big issue keeping the security related paraphernalia updated for websites cannot be underestimated. Here, backup support becomes essential, which companies in India can provide keeping the websites robust, functional, usable, and secured.

The ease of testing: One of the impediments in developing and testing of websites in a different place is that of testing. As testing of a functional website or its various features would require specific customer inputs, providing the same offshore can be a problem. However, with the evolution of cloud based testing solutions or virtualization, a web design company in India can conduct testing without the need for engaging real inputs.